With more than 17 years spent working exclusively in the food and hospitality industries, Mr Fieldgate brings a wealth of relevant experience to Creams across casual dining, QSR and global franchising.
Born in Australia, the first 15 years of his career were spent in FMCG with global beverage giant Lion Nathan and the country’s largest producer of biscuits, Arnott’s. Everett joins Creams from Dubai, where he worked across multiple disciplines as franchisor and franchisee with Yum!, Americana and Costa Coffee, where he went on to become the coffee brand’s general manager for emerging markets before being appointed general manager of European franchise.
prior to this Everett was at KFC UK & Ireland, where he rose through the ranks from commercial director to regional operations director before being promoted to chief financial officer and then chief development officer of the MENA business.
He said: “It’s an incredibly exciting time to be joining Creams on its journey from being the ‘UK’s No.1 dessert brand’ to becoming the ‘world’s leading dessert brand’.
“What I love most is that Creams has the ability to bring moments of joy and wow right at a time people need it most. The brand has been building momentum over the past few years and is now poised to expand further in the UK and internationally.
“As someone who is passionate about building great teams, I am looking forward to working with our board, franchisees and all our store teams to bring these moments of joy to our customers as we deliver innovation and exceptional experiences.”
Mr Shoukat added: “We are delighted to have found a CEO with exactly the right balance of operational, franchise management, international expansion and brand development experience.
“Everett’s passion for the industry in general, and the Creams brand, combined with his drive and his strong skill set means he is perfectly placed to take the brand forward. I can’t wait to see what the future holds under his leadership.”
Since the start of the pandemic, Creams has opened 12 new restaurants and secured a pipeline of a further 15 sites. It has strengthened its senior team to support its growth plans with several new appointments, including Christian Chaumette as COO.
Additional significant new appointments have been made in property and franchise development, construction, marketing, procurement, new product development and operations over the last 12 months.
We will also be announcing the introduction of our new a Head of People and Culture in the coming weeks to further bolster our companies capabilities.
Watch this space as even more BIG moments will be revealed soon. Find out more on our blog.