Founded in 2008 by Adam Mani and Balal Aqil, Creams Cafe kick-started the UK dessert parlour revolution. From humble beginnings in Southall, West London, the focus has always been on customer service, a great and simple product offering and only the best quality. This has been our recipe for success.
Embodying the fun, colourful and delicious, Creams offers the ultimate wow-factor experience. At the centre lies our unmissable selection of mouth-watering, freshly made desserts, from waffles, crêpes and sundaes, to cakes, sorbets, gelatos and vegan desserts.
We even make our own signature Creams gelato with ingredients sourced straight from Italy. Hand-crafted and made in England at our own factory, we believe this helps us bring the finest quality ice cream to our desserts.
Our savoury menu is a must-try as well. In 2020, we unveiled our signature popcorn chicken waffle bites – a UK first and as delicious as they sound! There really is something for all the family to enjoy at Creams Cafe.
The statements don’t stop at the menu. Striking visual interiors showcase the Creams trademark branding. Complete with a mesmerising gelato counter inside every restaurant and the iconic Creams Cafe logo positioned at the centre of an open plan kitchen. Suspended from the ceiling and adorning the walls, expect neon signage, BMX bikes and colourful skateboards. A backdrop of vibrant and varied textures including wood, metal and cement amplify a contemporary feel. Brightly coloured tabletops are embellished with eye-catching decals, with playful pops of colour throughout bringing the fun and nostalgic character of the brand to life.
In a market leading position, Creams is the UK’s biggest dessert brand with circa 100 stores across the UK. Our focus on quality and innovation has been recognised with several awards including ‘Best Brand Partner’ at the Menu Innovation and Development Awards 2022 (Midas), ‘Best Innovation’ at the Best Business Awards 2021, and ‘Best Family Restaurant’ at the Deliveroo Restaurant Awards 2021. We have also been recognised as one of the top ten most loved Eating Out brands in the UK in 2019, 2020 and 2021 by Savanta Research.
We have accomplished a lot along the way. Most recently, Pistachio Holdings and co-investor Salonica Maroon increased their majority stake in our business, levelling-up the brand’s top governance which will further propel the business towards our ambitious plans for expansion.
It truly is an exciting time for Creams Cafe. As well as further growth in the UK, we are committed to international expansion with our franchisees. We have signed with our first overseas partner and are now seeking new territories.
Do you think you’ve got what it takes to become our next franchise partner?
What are you waiting for?