“As the world went into absolute lockdown during the global pandemic, Creams re-evaluated its operations and immediately identified the available opportunities. The company identified the opportunity to excel in its delivery game and channelled several resources into strengthening its offering. Moreover, it prioritized meetings with its delivery partners and ensured each store was furnished to be efficient for delivery. Creams also pivoted its marketing efforts to focus on digital aspects such as influencer outreach, social media campaigns, and SEO marketing. Due to the incorporation of such measures, Creams' delivery offerings exploded. The company generated immense revenue and sales from its delivery offering and continues to maintain its accord with its renewed sales strategies.” THE MIRROR – Online Oct 2021